Milwaukee Theater District

In MARK 4050: Digital Marketing, our group was tasked with developing a digital marketing campaign for the Milwaukee Theater District, aimed at attracting visitors. This semester-long project required us to define a target market, craft a creative strategy, design a digital promotion plan, and create a brand activation plan.

As the Target Market Definition Lead, I was in charge of ensuring that this section was completed and submitted on time. This meant that beyond working on the definition, I was also in charge of editing and formatting that particular assignment. Outside of my lead section, I also worked on the campaign design, email marketing campaign, and experiential marketing event. The campaign design involved designing a creative campaign and tagline. The email marketing campaign involved using generative AI to produce a body copy as well as images that would target our specific market. The experiential marketing event required brainstorming several ideas. Several things I have gotten practice on the past few months are conducted research into potential demographics, writing compelling narratives, and using AI to support this work. Throughout the project, I collaborated with my teammates, integrating feedback and ensuring alignment with the project goals.

This project culminated with a final presentation to peers as well as individuals from Visit Milwaukee. Our group considered and made edits prior to giving the final presentation. Our group got second place for our project! Successfully translating real-world data into a cohesive campaign strategy was a key achievement. The main takeaways have been the importance of collaboration, client communication, and adapting to feedback.